Tuesday, January 13, 2009

Another reason not to drink Pepsi


Celebrate Pepsi-bama, originally uploaded by jsmjr.

Ok so I can't keep silent about this anymore. I can't stand Pepsi's new campaign trying to benefit off the popularity of Obama. It is completely unoriginal and just way too obvious. And they don't even explain the tie between their "inspirational words" and campaign. Living in DC, these signs are EVERYWHERE.

I think Obama's designs took a large step forward for the importance of design in a campaign. But Pepsi, if you are going to rip off their creativity, couldn't you have put a slightly different spin on it? I would be ok with them doing a take off of Obama's campaign if it was something smart and creative.  Not such an obvious rip off.

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