I am a huge sucker for popcorn. When I was a kid I swear I would eat it several times a week for a snack. And in college I used to make all my friends homemade popcorn on the stove at least once a week.
So this creative packaging is right up my alley with the popcorn folding out into its own little origami bowl. The folded up version is also appealing looking like some sort of yummy chocolate bar. Much better ascetics than the plastic wrap and off white paper.