Tuesday, March 10, 2009

Recovery Logo

The Wall Street Journal published an interesting article concerning Obama's new logo to represent the recovery:

"At the Department of Transportation Tuesday, Mr. Obama unveiled a new logo for projects funded by his $787 billion stimulus plan and announced the first infrastructure project to receive funds.  The logo - with a three-leafed sprig for green jobs, a set of gears for infrastructure, and "recovery.gov" beside a field of stars - will be used to brand projects as well as raise the visibility of the White House's economic initiatives and try to dramatize their impact."

It is interesting to see a branding attempt by the government.  I think this has potential to be successful if followed out thoroughly.  If they start to place this logo on everything in the right context people will start to recognize it and associate it with the recovery plan.  It will be a visual indicator of where the money is going and how it is being put to work.  And IF it is being put to work.  

This is not the first time a logo has been created for a recovery effort as FDR's National Recovery Administration also had a logo and extensive branding.  

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