Target's Frugalista

This past weekend I saw a new Target commercial on TV (not the commercial below though...more on that in a minute). As always they aim to please with a new fall ad campaign. The clothes look adorable and I'm anxious to see what my local Target ends up stocking. But something else I noticed was a new word they are using (and maybe created, I'm not sure). Frugalista.

Its interesting to see how this economy has shaped advertising. If I hear another twist on stimulus I'm pretty sure I'm gonna scream. But Frugalista is something new. It reminds me of when Bud Light created the term "Drinkability." Except Target has created a word that says being frugal is stylish. I'm still on the fence about the word though. Target has become an expert on making shopping discount trendy, so I have no doubt it will catch on. And I'm sure after I keep hearing it over and over again it may even evolve into my every day vocabulary. But right now I'm torn between loving it and hating it.

So now you ask why do I have a Target commercial below that is obviously not the Frugalista commercial. Well I searched all over the internet for this commercial...but I guess it is just too new to be on YouTube yet. Danget. Anyways I stumbled upon this Target kids commercial in the process. Not sure why I haven't seen this commercial yet...could be because I don't watch the tv programming targeted with this ad. Or I fast forward on my DVR too much. But I'm a sucker for stop motion graphics. I wonder if they got their inspiration from the Her Morning Elegance video.